A Transformation is in the Future!
Worcester Community Cable Access, Inc. (WCCA TV) is soon going to have a nicer looking facade. On the week of September 14th, with generous funding support from The George F. and Sybil H. Fuller Foundation, WCCA TV will have the current façade concrete “accents” painted a greyish color with the letters WCCA TV placed across them.
Time has worn the paint of the old concrete “accents” that many people driving in downtown Worcester, through many years, have used as a landmark for directions. When this paint job is completed, the “accents” will still be there, but we hope they will be more pleasing to the eye of the beholder, and they will be a means to help identify WCCA TV when drivers and pedestrians are in the vicinity.
The building at 415 Main Street was originally built in 1890 as a bank, and it went through significant changes in 1974 and a serious renovation in 1998 in order to accommodate WCCA TV and its move downtown. Since 1998, little of the building has changed at the WCCA TV facility. One thing that has changed is the slow weathering and deterioration of the façade. In 2014, it was necessary to make minor repairs and to have sidewalk scaffolding for the safety of pedestrians. These repairs were completed.
Currently, WCCA TV is performing a feasibility study on how to address needed upgrades and renovations to enhance the WCCA TV facility and downtown presence as well as improve conditions to better meet community media needs. The feasibility study has been provided by the Massachusetts Cultural Facilities Fund, a program of the State of Massachusetts administered through a collaborative arrangement between MassDevelopment and the Massachusetts Cultural Council as well as generous matching funds by the George F. and Sybil H. Fuller Foundation.
What is clear to the architects, engineers, and leadership at WCCA TV is that the transformation of the building must and will be more than simply the renovation of a building for appearances; it will be a development that may change the social, cultural, and commercial dynamics of this part of Worcester.
The results of this study are almost completed, and the planning process for how to raise the funds and implement the renovations has already begun.
It won’t be long before WCCA TV announces the new plans for what is being called, the WCCA TV iSMARTT Center (in-Studio Media Arts Resources Technology and Training Center), and the community members of Worcester will be able to see the vision behind this project.
In the meantime, people will be able to see a better looking building façade by the end of September (The feasibility study has been provided by the Massachusetts Cultural Facilities Fund, a program of the State of Massachusetts administered through a collaborative arrangement between MassDevelopment and the Massachusetts Cultural Council as well as generous matching funds by the George F. and Sybil H. Fuller Foundation).